A Retailer Ranks #1 With His Own SEO Audit
Val Villarreal of Amigos Pro Shop ran his own SEO audit, topped his category in South Texas search, and stood up a content engine his team runs.
Amigos Pro Shop is a multi-channel retailer in the Rio Grande Valley, with both a storefront and an online store. In the intensive, Val gained a set of agents and put them straight to work.
He ran a full SEO audit on his store and acted on what it produced. The result is concrete: search “Amigos Pro Shop,” or “pro shop” anywhere in South Texas, and his business comes up first. For an e-commerce business, that ranking is the difference between being found and being missed.
He also built a content engine: content and content calendars that cut the time it takes to produce a product marketing campaign, so the marketing keeps moving without becoming a bottleneck.
What Val left with is the ability to do this work himself, on his own schedule, instead of renting it from an agency. That is capability he owns.
Now that I have these tools, I do not have to pay SEO or AEO companies to build a plan and execute it. I am empowered to do it all myself, and in a much faster timeline, which has been a really big step forward for our business.