A Freediving Center Builds Its Own Brand and Automations
Harry, co-owner of a renowned Dominica freediving center, built his own website, a brand design system, and automations for the events the center hosts.
Harry competes at the top of freediving and came into the intensive with no prior AI experience. He left building.
He made his own personal website, and he is now taking on a full redesign of the Blue Element site himself, the kind of project a center like this would normally hand to an agency.
The work went past websites. He built automations to process the applications for the freediving events the center hosts, so the intake runs itself. He built a brand design system for the business and a second one for his personal brand, so everything he produces stays consistent without a designer in the loop.
The result is owned capability: the ability to make and change the tools the business needs, without waiting on anyone.
After taking Will's AI intensive the blinkers really came off. I was able to assess the gaps in my business then implement and automate them with lightning speed. It's as though I have hired a team of ten professionals to help support my company, in marketing, finance, SOPs, PDFs, web design. All working as one toward the same goal. It's a must have for small businesses.